Keynote Speaker · Consultant
Horst Wenzel
The Science of Winning People Over.
Emotional intelligence for sales, leadership and networking – and AI that actually lands in everyday work. In English or German, from short impulse to full-day format.
horstwenzel.com·booking@horstwenzel.com·Cologne, Germany
Profile
Horst Wenzel founded Flirt University in his early twenties – and became the coach German television calls when love needs explaining. Fifteen years, thousands of coaching clients and more than 200 media appearances later, his subject has never changed: how strangers become close. What changed is who asks for it. Companies book him because attention, trust and timing are the same mechanics that sell and lead. And as an AI manager and software founder, he shows teams how to put new technology to work without losing the human connection.
Keynote Topics (Selection)
The Science of Winning People Over
First impressions, genuine interest, trust: the real drivers of winning clients, networking and leading people.
Flirting Is Selling
Rapport, charisma and timing from fifteen years of flirt coaching – translated for sales teams and leaders.
Charm Beats Algorithm
How teams put AI to work and stay human while doing it. Field notes from a working AI manager and founder.
Keynotes & Stage (Selection)
- ApoBank – Keynote, Leadership Day
- BPI International – Keynote tour for Narciso Rodriguez, 8 events
- European Summit of Occupational Pension Funds – Keynote
- The Skilled Crafts Association (Das Handwerk) – Keynote
- German Association of Opticians – Keynote
- East German Savings Banks Association & regional Sparkassen – sales training, client communication
Consulting, Training & Moderation
- E.ON – internal communication
- Generali Insurance – moderation
- LOVOO – brand positioning, consulting contract
- CargoLine – leadership training
- WeightWatchers – moderation · Cannamedical – trade fair training
- MysteryRooms – brand strategy, AI integration · Zukunft durch Industrie e. V. – consulting
“Attraction is not luck. It is attention, timing and honesty – and all three can be learned.”Horst Wenzel
Founder & Managing Director
- Product suite for site owners: memberships, link management, ad serving and themes (MemberJet, Linkjet, Adjet, Hafen).
- From product strategy through development to go-to-market – AI assistants and MCP integrations at the core of every product.
AI Manager
- Owns AI strategy, AI products and AI upskilling; trains teams and leadership in productive AI use.
- Builds AI tools for education and labour-market programmes, including an AI job application coach (pilot) and an “AI driving licence” course for care professions.
Founder & Managing Director
- Built Flirt University into Germany’s best-known flirt coaching brand: thousands of coaching clients, hundreds of TV appearances.
- Ran marketing, sales, seminars and team; built digital products, funnels and e-commerce in-house.
Public Relations Coordinator
- Press relations for publicly funded projects; websites and brochures.
IT Services
Projects & Brand Building (Selection)
- Bauerntüte GmbH – Head of Content, later Head of Marketing
- Freedom Academy – digital products, funnels & media assets
- Kompetenzzentrum KI – practical “AI at the office” guides, prompt libraries
- beruf.zukunft e. V. – AI adoption in communication & strategy
Guest Lectureships · Entrepreneurship
- University of Bonn (2015) · FHM Cologne (2016) · Fresenius University, Cologne (2017) · HSO Switzerland (2019)
Education
- Business InformaticsUniversity of Münster, 2009 – 2012 · focus: internet economics & systems development
- Business InformaticsUniversity of Duisburg-Essen, 2008 – 2009
- Abitur (A-levels)Max Planck High School, Dortmund, 2008
- Exchange year, USARochester High School, Illinois, 2005 – 2006
Scholarships & Awards
- Hans Böckler Foundationscholarship holder, from 2010
- German BundestagParliamentary Sponsorship Program, 2005
- SPIESSERcivic engagement award, 2008
Certifications
- AI ManagerAI Hub Cologne, 2025
- Certified ToP® FacilitatorDGB, 2004 & 2006
- Rhetoric trainingDGB, A.S.I., SEK
- Group seminar facilitatorSV Bildungswerk / BMBF, 2007
Hands-on Digital
WordPress product development (PHP, JavaScript, HTML/CSS) · AI workflows & automation (incl. Claude, ChatGPT, Make) · funnels, SEO & email marketing · Canva, Photoshop
Languages
German native · English fluent, keynotes in English · French basic
Personal
Hobby beekeeper · beach volleyball · Skat
Full speaker kit with photos and technical rider available on request.
Book Horst